An Aussie outlook on Web Marketing for Australian Business
One of the worst kept secrets in Web Marketing is how effective a well planend Search Engine Optimisation campaign can be in promoting businesses on the web. More and more business are incorporating SEO into their marketing plan and looking for someone they can trust to optimise their Web sites in order to achieve [...]
Rand Fishkin of SEOMoz fame has posted an article entitled : How to Handle a Google Penalty – And, an Example from the Field of Real Estate which includes a simple step by step process explaining how to check if your site is suffering from a Google penalty – and very importantly – [...]
There is a common misconception that the terms “Search Engine Friendly” and Search Engine Optimised” are somewhat interchangeable. This myth usually seems to be bandied about by Web Design Agencies who are “dabbling” into web marketing and Search Engine Optimisation. But the sites that most good developers create are search engine friendly [...]
Sound like an impossible challenge ? … Well perhaps it is… but what can be done to promote and market a website on a shoestring budget ?
Patrick Sexton (SEOish) interviewed some major players in the search space (Aaron Wall, Andy Hagan, Andy Beal, Todd Malicoat, Neil Patel, Lee Odden and CK Chung) and [...]
Google has just updated their Google Webmaster Guidelines page with clearer and more detailed information. According to Google, following these guidelines will help them find, index, and rank your site.
In particular, the Quality Guidelines section outlines some of the dodgy practices that may lead to a site being penalised or removed entirely from the Google [...]
You may be aware that Google has very recently rolled out a new search result platform named Universal Search. With this new program, Google has begun integrating information from some of its vertical search platforms (such as video, maps, news etc..) into its regular web search results.
Universal Search presents an opportunity for small business owners to be more involved in [...]
The “official” Google Blog has provided a basic but clear explanation of the robots exclusion protocol. In this blog post, Google explained how the NOINDEX, NOFOLLOW, NOARCHIVE and NOSNIPPET META tags function. In short:
NOINDEX tag tells Google not to index a specific page
NOFOLLOW tag tells Google not to follow the links on a specific page
NOARCHIVE [...]
In his article – 100,000,000 ways to invest in SEO – Stoney deGeyter outlines some steps that Small Business owners could take to carry out their own Search Engine Optimisation.
Stoney suggest taking small steps through the process, and setting aside a specific amount of time each day dedicated to the education and implementation of SEO [...]
Metasearch engine Dogpile has recently published their 2007 “search overlap” study. The first study, released in 2005, found that 84.9 percent of results on search engines were unique to one engine and not found on competitor sites. The study involved Google, Yahoo, Microsoft and Ask and also found that among 12,570 random user-defined queries just [...]
There are still many executives at large companies that think Search Engine Optimisation is black magic. The key to convincing them otherwise is to start small, prove the value of search marketing, and build up allies in your organisation.
In his recent article – “Convincing the Executive Team to Invest in SEO“, Aaron Shear (on SearchEngineWatch) [...]
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