There are many techniques for marketing and promoting you site - Paid Advertising is a fairly common one, but there are various options for getting into the Paid Advertising area…Paid Adverstising can be a very effective at generating traffic to a brand new site while the organic traffic builds up. 
 
an outline of some of the most common Paid Advertising options follows :

1. Pay-per-Click Advertising. (e.g. Google Adwords or Yahoo Serch Marleting) - offers very targeted
   traffic and you have a great deal of control over how and when your ads are displayed.. Excellent for promoting affiliate
   programs or selling products online. 

   As well as the traditional Keyword Targeted ads, Site-targeted advertising should also be considered.

2. Ezine or Newsletter advertising. Traffic is
   especially targeted if you can arrange for a personal recommendation
   within the newsletter/ezine by the owner. Might not be that useful to promote the same website
   several times on the same list as the members are largely the same.
3. Banner Advertising. Depending on the placement,
   banner ads are great for branding purposes. Click
   through rates and traffic can be strongly related to banner design, tagline
   and the relevance of the site you are advertising on.
4. Paid Reviews on Blogs. It’s important to pick
   quality bloggers with a decent amount of integrity, trust, reach and
   authority.The more objective the review, the better. Undisclosed reviews will
   generally work better but it is difficult to find high quality bloggers
   that don’t disclose.
5. Text Link Advertising. Useful because it can also provide you with some SEO benefits. Pick a high traffic site over one with a high PageRank. Design your anchor text to encourage click throughs and ensure
   that your link is placed in a visible location and not somewhere like
   the footer. 

   It may be better and cheaper to contact websites directly to inquire if they sell text links, instead of using a network.
   

6. Paid Syndication. This involves a sponsorship of a
   website, whereby your content will be syndicated and integrated into
   the framework of the site in question.

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