Sound like an impossible challenge ? … Well perhaps it is… but what can be done to promote and market a website on a shoestring budget ?
Patrick Sexton (SEOish) interviewed some major players in the search space (Aaron Wall, Andy Hagan, Andy Beal, Todd Malicoat, Neil Patel, Lee Odden and CK Chung) and asked them all if they only had $100 how would they market their website.
Here are some highlights :
$100: Maybe a listing in joeant.com and/or botw.org
With $100… I think I would buy some cheap hosting, put up a WordPress CMS, find some good affiliate programs, and start writing and optimizing.
Attending a few conferences per year for education but particularly for networking can prove to be a very worthwhile investment.
leverage social media. You could potentially do it for free, but if I had $100 I would try and create 1 great piece of content and push it out on all of the social sites.
You will have to learn, and learn, and then learn some more.
The Article - Got 100 dollars? 7 Experts share budget website marketing tips -provides some great insights, and is definitely worth a read. But the overall theme is perseverance and dedication, which come to think of it tends to apply to SEO in general, with or with or without the budget…
affiliate programs marketing tips SEM shoestring budget Small Business website marketing