Marketing on the Web was originally established to raise the awareness of the huge potential that Search Engine Marketing, Search Engine Optimisation, and other Web Marketing Strategies have for Australian Business.

Australian Businesses are to some extent lagging behind their US and UK competitors in the promotion and marketing of their businesses online.

MotW aims are to promote debate, and educate Australian businesses on the significant benefits Web Marketing can offer.

MotW is managed by a loose affiliation of Australian Search Marketing and Web Design firms.